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| (L–R): Joseph Lopez, Sector Head for Independent Branches; Xenas Kintanar, Sector Head for Visayas–Mindanao; Montini De Guzman, Vice President for Agency Strategy & Operations; Agnes Bautista, Vice President & Head of Agency Recruitment; Jennifer Santos, Vice President for Agency Growth and National Sales Director; Henry Gocuan, District Manager, Blue Pearl District; Kristine Lusanco–De Monteverde, Senior Vice President & Chief Operations Officer; and Atty. Calvin KohchetChua, Senior Vice President & Chief Legal, Government Relations, and Sustainability Officer. |
Cebu City, 19 February 2026 – Pru Life UK formally inaugurated PRUHouse Cebu through a festive Chinese New Year celebration, highlighting its sustained investment in its growing agency force and customer community across the Visayas.
In the spirit of renewal and abundance, the opening ceremony featured the traditional dotting of the lion’s eyes followed by an energetic dragon dance. These cultural rituals symbolized optimism, prosperity, and positive momentum as PRUHouse Cebu begins its operations in the region.
“The inauguration of PRUHouse Cebu demonstrates our dedication to strengthening our agency force in the Visayas by providing a purpose-built environment for learning, collaboration, and meaningful engagement,” said Jennifer May Santos, Vice President and National Sales Director of Pru Life UK. “By expanding our footprint in Cebu, we are creating more opportunities for our agents to connect, sharpen their expertise, and provide reliable financial advice to the customers they serve.”
A Center for Growth and Collaboration
Located within Cebu City’s central business district, PRUHouse Cebu occupies 12,130 square feet and incorporates design elements inspired by well-known Cebuano icons and landmarks. The facility supports approximately 1,000 members of Pru Life UK’s agency workforce, offering improved accessibility for both financial advisors and clients in the region.
Envisioned as a shared professional hub, PRUHouse Cebu provides a space where advisors can meet clients, exchange ideas, and work together on initiatives aligned with the company’s mission of helping Filipinos live better lives.
More than a traditional office, the facility is structured as a development center focused on building capability. Dedicated spaces for training programs, strategic discussions, and leadership workshops encourage continuous learning and professional advancement. Through this environment, Pru Life UK seeks to elevate the standards and preparedness of its Visayas-based agency force.
With the launch of PRUHouse Cebu, Pru Life UK strengthens its national presence and reinforces its confidence in the Visayas as a key driver of future growth. The company remains committed to equipping its agents with accessible, thoughtfully designed spaces—ensuring that customers can continue to Count on PRU for financial protection and long-term security for this generation and those to come.
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| (L–R): Xenas Kintanar, Sector Head for Visayas–Mindanao; Atty. Calvin KohchetChua, Senior Vice President & Chief Legal, Government Relations, and Sustainability Officer; Henry Gocuan, District Manager, Blue Pearl District; Kristine Lusanco–De Monteverde, Senior Vice President & Chief Operations Officer; and Jennifer Santos, Vice President for Agency Growth and National Sales Director. |
About Pru Life UK
Pru Life UK is the Philippines’ leading life insurance provider, dedicated to safeguarding the financial well-being of Filipinos—for every life and every future.
Established in 1996, the company operates through more than 200 branches and general agency offices nationwide and is supported by the country’s largest life insurance agency force of nearly 38,000 licensed agents.
Pru Life UK delivers comprehensive and customizable financial solutions designed to address changing needs across different life stages. Its offerings include life protection, health coverage, accident and disability insurance, as well as investment-linked products.
The company currently serves over 930,000 individual policyholders and more than 85,000 insured group members. As of FY 2025, it ranks first in New Business Annual Premium Equivalent*, according to the Insurance Commission.
Pru Life UK is a subsidiary of Prudential plc, a global financial services leader with over 175 years of experience in helping families secure their futures across generations.
Pru Life UK’s head office is located at 9/F Uptown Place Tower 1, Uptown Bonifacio, Taguig City, Metro Manila. Its main customer center operates at G/F Cluster 2, Uptown Parade, Uptown Bonifacio, Taguig City.
The PRU customer center processes inquiries and concerns in accordance with applicable legal timelines. For the full list of branches and more information, visit www.prulifeuk.com.ph/en/contact-us/.
Pru Life UK is authorized to offer financial products and services in the Philippines under the regulation of the Insurance Commission.
The Insurance Commission’s head office is located at 1071 United Nations Avenue, Ermita, Manila. Its Cebu District Office is at Unit 17, Ground and Second Floors, The Gallery, Pope John Paul II Avenue, Barangay Kasambagan, Cebu City, while its Davao District Office is at Door 2 & 3, 3rd Floor, YAP Building, Quimpo Boulevard, Ecoland, Davao City. For more details, visit www.insurance.gov.ph/contact-us/.
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